To help Samsung connect with younger audiences, I worked on strategy, creative direction, and copy for a passion-driven content hub on Samsung.com. Using SEO and audience insights, we created editorial stories that seamlessly blended culture, utility, and product—no media dollars needed.

Life insurance, but make it personal and a little weird (in the best way). I helped build Wyshbox from the ground up, steering brand voice, writing app UX copy, launching campaigns, and mentoring a growing copy team, all while making "death talk" a little less grim and a lot more human.

From video scripts to seller emails, I help create content for Walmart Marketplace—making it easier for new sellers to join and current partners to grow.

Online is easy, but real life hits different. For Brookfield Properties, I helped create a sensory-driven campaign that reminded shoppers of the joy, texture, and emotional spark of in-person experiences.