Brand: Emirates
Industry: Airline
Campaign: Prioritize Adventure
Role: Strategy/Copywriting/Creative Direction
Selling the world to Americans is no easy task. With Hollywood, the Grand Canyon, the Hawaiian surf, the bright lights of Broadway etc. all stealing the limelight, why would anyone want to leave the gorgeous land where mountains and rainforests co-exist peacefully with the Kardashians?
But leave they must, for there’s a whole world out there filled with “Bonjours” and “Salaams,” “Jambos” and “Ni Haus” waiting to be discovered.
5 lattes a week or a 2-week trip to Asia? A 12-month cable subscription or seeing the majestic African Savannah? This campaign highlights what small changes we can make in our lives to experience life-changing trips that’ll make us question who we are and hopefully change us for the better.
A clever man once said “travel is fatal to prejudice, bigotry, and narrow-mindedness...“— oh, what a perfect statement for our world right now.
