Brookfield Properties
Online is easy, but real life hits different. For Brookfield Properties, I helped create a sensory-driven campaign that reminded shoppers of the joy, texture, and emotional spark of in-person experiences.
strategy
copywriting
Project Overview
Client: Brookfield Properties
Industry: Retail
My Role: Strategy, Copywriting
We give up so much experience in favor of convenience. So much humanity is lost through our technology. The "All the Feels" campaign highlights the benefits of being able to touch, listen, taste, and see actual products when shopping in person vs. online.
Built on a database holding more than 400 original images, which represent more than 250 tenants, All the Feels features up-close shots of apparel, product, and food. Each photo is associated with multiple human senses and emotion-driving words.
The result is a campaign that centers on reminding consumers that online shopping is great, but engaging ALL the senses is the only way to truly enjoy shopping.
