Toyota
I brought Toyota and Lexus to life through sharp storytelling and strategic messaging. I helped highlight their vehicles, campaigns, and brand moments across multiple platforms.
copywriting
Project Overview
Client: Toyota
Industry: Auto
Campaign: Toyota.com
My Role: Copywriting
I worked on both Toyota and Lexus brands at Saatchi. My main focus on this project was long-form content highlighting Toyota’s portfolio of vehicles. But I also touched on all other aspects of the brand promotion, from email campaigns to social, billboards to print.
